The responsibility of a selection committee choosing a sales asset management (SAM) solution for a b-to-b organization is to make sure the solution meets the organization’s requirements. In this brief, we explain how to form a SAM selection committee, including core members and resource members who should be included.

In this brief, we identify the technological advances and enhanced buyer experiences necessary to dynamically profile buyers, focusing specifically on what’s required to qualify visitors as potential leads.

In this brief, we outline a best practice marketing style guide for use by digital and social marketing teams and third-party providers (e.g. agencies).

Executive-level innovation councils ensure that the organization invests in offerings that are aligned with strategy, are in accord with other business units and have the highest prospect for success. In this brief, we define the structure and responsibilities of the innovation council, including questions that should be answered at each decision gate.